Bandai Namco Entertainment revealed today, that their latest console game, DRAGON BALL: Sparking! ZERO, had achieved global sales exceeding 3 million copies within just 24 hours of its release on October 10.
Official announcement:
Legendary gameplay of the Budokai Tenkaichi series and elevates it to new levels. DRAGON BALL: Sparking! ZERO features an incredible number of playable characters, each with specific abilities, transformations and techniques.
Bandai Namco attributes the game’s massive success to region-specific marketing strategies, which included a North American road tour and active participation in gaming events across Europe, South America, and Asia.
© Bird Studio / Shueisha, Toei Animation ©Bandai Namco Entertainment Inc.
Source: Bandai Namco Entertainment
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