BE:FIRST unleashes their latest single, “GRIT”, a hard-hitting fusion of hip-hop and dance inspired by early 2000s energy. Co-written by SKY-HI, Kavi, and Colby O’Donis, the track pairs aggressive beats and sharp lyricism with BE:FIRST’s signature intensity.
BE:FIRST “GRIT” jacket:
Released alongside a music video that channels global hip-hop aesthetics with playful Japanese flair, “GRIT” stands as a bold artistic statement.
BE:FIRST “GRIT” Music Video
The single also includes two additional tracks: “Muchu 夢中”, a theme song for a Fuji TV drama, and “Loop ~ One of the BE:ST-03 RYUHEI ~”, the latest solo project from member RYUHEI. Currently in the midst of their first world tour, BE:FIRST continues to solidify their place as a leading voice in global J-pop.
BE:FIRST “Muchu夢中” official audio
BE:FIRST “Loop ~ One of the BE:ST-03 RYUHEI ~” official audio
Streaming link: https://befirst.lnk.to/7thSingle_GRIT
Artist photo:
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BE:First is a seven-member Japanese boy group formed in 2021 through SKY-HI’s reality audition program THE FIRST. Managed by BMSG and signed to the B-ME label (a joint venture with Avex), the group debuted with the single “Gifted.”, which quickly rose to the top of Japanese music charts and became a viral hit online. Known for their dynamic blend of dance, pop, hip-hop, and R&B, BE:FIRST showcases both individual talent and tight group cohesion. Backed by a passionate global fanbase called BESTY, the group continues to build momentum as one of Japan’s most exciting new exports on the international music scene.
Source: Avex Music press release
© Avex Music Creative Inc.
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