Formula 1 is making its debut at Anime Expo as the Atlassian Williams F1 Team teams up once again with DAN DA DAN for a special fan experience in Los Angeles.
From July 2 to July 5 at the Los Angeles Convention Center, visitors can see an official Williams Formula 1 car featuring an exclusive DAN DA DAN-themed livery.
Fans attending the event will also have the opportunity to take part in special giveaways celebrating the collaboration.
Key Visual:
The partnership was first introduced during the Japanese Grand Prix earlier this year and now arrives in North America for one of the world’s biggest anime conventions.
New collaboration merchandise, including T-shirts, tote bags, and stickers inspired by both Formula 1 and DAN DA DAN, is also available online.
Luke Timmins, Licensing Director at the Atlassian Williams F1 Team, said the collaboration is a unique opportunity to bring together the worlds of motorsport and anime while giving fans a new way to celebrate Formula 1 beyond the racetrack.
DAN DA DAN producer Hiroshi Kamei added that the Anime Expo activation marks the beginning of several future projects between the partners and promised more surprises for fans.
About TV Anime DAN DA DAN:
Based on the manga by Yukinobu Tatsu, serialized in Shonen Jump+ (Shueisha) and produced by Science SARU, DAN DA DAN is a hugely popular anime series. It aired across two seasons (Oct–Dec 2024 and Jul–Sep 2025) and gained strong global popularity. On Netflix, it was announced as the most-watched TV anime in the second half of 2025. The manga has surpassed 14 million copies in circulation worldwide, with over 1 billion views on Shonen Jump+. Season 3 is scheduled for broadcast in 2027
About Atlassian Williams F1 Team:
Atlassian Williams F1 Team is one of the world’s most iconic Formula 1 teams. Founded in 1977 by Sir Frank Williams and Sir Patrick Head, the team has won nine Constructors’ World Championships, seven Drivers’ World Championships and 114 Grand Prix races — making it one of the three most successful teams in history. Based in Grove, Oxfordshire, and competing at the pinnacle of motorsport, Williams continues to build for the future of Formula 1 through world-class engineering, racing excellence and a commitment to bringing fans closer to the sport than ever before.
About UNDONE:
UNDONE is a culture craft lab that creates small-batch, customized products to showcase each fandom’s perspective. Headquartered in Tokyo, the brand combines Japanese craftsmanship with global creative partnerships. UNDONE became the official licensee of Atlassian Williams F1 Team in July 2025, debuting its first collection — the FW47 and Carbono timepieces — at the British Grand Prix.
UNDONE Lab, the brand’s dedicated collaboration division, leads the planning, direction, and production of cross-category capsule collections. It operates Sector Zero (sectorzero.club), a members-only platform where fans access exclusive product drops, narrative content, and on-site event activations across UNDONE Lab’s collaboration program.
Source: Press Release
————
AnimeTV チェーン bringing you the latest anime news direct from Japan ~ anytime! — Your new source of information!
