The TV anime DAN DA DAN is teaming up with the Atlassian Williams F1 Team. Tokyo-based brand UNDONE will spearhead the planning and design, creating products across multiple categories, including watches.
In July 2025, UNDONE signed an official partnership agreement with Williams. The brand’s founder commented: “We didn’t want our collaboration with Williams to be limited to just licensed products. By moving into Japan, we saw an opportunity to connect F1 with Japanese anime IP. It’s not an easy path, but that’s exactly why it’s worth pursuing”.
This marks the first full-scale collaboration between a TV anime and an F1 team. Further details, including the sales schedule, will be announced at a later date.
RELATED: DAN DA DAN Season 3 Coming in 2027, Teaser Visual Unveiled
DAN DA DAN a paranormal manga by Yukinobu Tatsu is serialized in Shueisha’s Shonen Jump+ and an English language version is available from VIZ Media.
Crunchyroll describes the anime as follows:
This is a story about Momo, a high school girl who comes from a family of spirit mediums, and her classmate Okarun, an occult fanatic. After Momo rescues Okarun from being bullied, they begin talking. However, an argument ensues between them since Momo believes in ghosts but denies aliens exist, and Okarun believes in aliens but denies ghosts exist.
To prove to each other what they believe in is real, Momo goes to an abandoned hospital where a UFO has been spotted and Okarun goes to a tunnel rumored to be haunted. To their surprise, they each encounter overwhelming paranormal activities that transcend comprehension. Amid these predicaments, Momo awakens her hidden power and Okarun gains the power of a curse to overcome these new dangers! Their fateful love begins as well!?
The story of the occult battle and adolescence starts!
Source: @anime_dandadan
©Yukinobu Tatsu/SHUEISHA, DANDADAN Production Committee
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