Subtitle, the fashion label founded by Liang Shi, has launched its first clothing collaboration with TOHO International, inspired by the popular series JUJUTSU KAISEN by Gege Akutami.
The 18-piece collection is now available on the TOHO Animation Store US. Instead of using obvious graphics, the designs are inspired by the characters, techniques, and world of the series.
The project started in 2024 when Liang Shi shared a TikTok video criticizing traditional anime merchandise and presenting her vision of anime as fashion. The video went viral, leading to an official partnership with TOHO International.
The first release includes uniform-style pieces inspired by Jujutsu High, made with wool-blend fabrics. It also features items based on Yuji Itadori, such as a Black Flash T-shirt and a red hooded shirt.
Future items will include designs inspired by Mahito and Suguru Geto, with creative elements reflecting their abilities and storylines. According to Shi, the goal is to create real fashion inspired by anime, not just merchandise.
About TOHO International:
Toho International, Inc., the Japanese studio’s U.S.-based subsidiary, has brought classic Godzilla, with 70 years of storytelling and monster mayhem, brand awareness and excitement to audiences around the world through a comprehensive licensing program spanning toys & collectibles, gaming, apparel, accessories, publishing, seasonal, housewares, food & beverage, and many more categories. With over 25 live-action films, numerous animated films and series, and more action-packed new content to come, Toho has captured the love and attention of Godzilla fans from all across the globe. Always-on content accessible across multiple streaming platforms has put Godzilla and other Toho monsters at the forefront of consumers’ minds as the franchise gears up for an exciting next generation of storytelling and fandom.
About Subtitle:
Subtitle is a fashion label founded by Liang Shi, a creative director and cultural strategist with over a decade of experience building brands at the intersection of culture and design. Subtitle’s mission is to treat anime as a legitimate design language – building garments from narrative logic rather than graphic application. The brand’s debut collection is an official collaboration with Toho International for Jujutsu Kaisen.
Source: Press Release
©Kazuto Mihara, KODANSHA/”The World Is Dancing” Production Committee.
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